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SCCC Offers Marketing Classes To Area High School Students
SCCC Offers Marketing Classes To Area High School Students
Mary Keller
Thursday, November 08, 2018

Students Excel In The Classroom and DECA

The Saline County Career is celebrating its golden anniversary throughout the 2018-2019 academic year. Opening in 1968, SCCC has grown significantly over its 50 year history to meet the ever-changing needs of students, surrounding businesses, and communities.  High School students from Marshall, Malta Bend, Slater and Sweet Springs currently attend SCCC.  As part of the celebration, SCCC will highlight each of its nine programs in the coming months. This month features the Marketing program.

 

The Marketing program is taught by Mrs. Kerry Henley, who is in her 11th year of teaching.  She graduated from Sweet Springs High School, Saline County Career Center (marketing), State Fair Community College, University of Central Missouri-Warrensburg, and Lindenwood University-St. Charles, Missouri. Mrs. Henley taught for five years as a high school English teacher, three years as a business teacher, and is in her third year teaching marketing at SCCC.  She is excited to offer the following marketing classes at SCCC:

  • Fundamentals of Marketing
  • Virtual Business Marketing Matters
  • Advanced Marketing
  • Marketing Work Study

 

Fundamentals of Marketing reflects the current demands of the business world and provides students with the basic business concepts to compete successfully in the global economic market place and gain employment in a marketing occupation. 

 

Virtual Business Marketing Matters is a new course offering.  It uses business simulations to help students problem solve in sectors such as sports & entertainment, fashion, hospitality & hotel and personal finance.

 

Advanced Marketing is the upper level course that teaches advanced marketing concepts such as business administration, finance, product management, selling, promotion, distribution, communications, economics, international marketing, and human relation skills especially working in a team environment. 

The Marketing Work Study program is available to any marketing student at SCCC and ties the marketing classroom to employment. It is designed to help students make career choices and assist in the transition from school to work through supervised work experience.

 

The marketing student organization is called DECA, and it is a big part of the program.  DECA prepares emerging leaders and entrepreneurs to be college and career ready.  It gives students the opportunity to reach out to the community, work with community leaders, help with community service activities, research careers, and promote various organizations.  The SCCC DECA chapter has been very successful over the last few years.  The chapter has competed internationally for the last ten years, continues to grow, and remains one of the top chapters in its district.  November is celebrated as national DECA month and SCCC DECA has several activities planned in order to promote the chapter. 

Along with preparing for competition, the SCCC DECA chapter has created a sponsorship package called Dough4DECA.  The program was created by students as a DECA project, and is a major fundraising source for the chapter, generating monies earmarked for competition travel expenses.  It is a true testament to the hands-on approach students learn while being a part of the marketing program, incorporating sales, advertising, business communications and sponsorship into student led face-to-face business contacts.

 

Henley states, “Since starting the four-year marketing program, I have seen class sizes and the DECA chapter grow considerably.  In the future, we hope to add another marketing/DECA advisor to our program so that we can offer more classes.  I believe our chapter has the potential to be one of the largest and most successful chapters in the State.”  

 

For more information about the Saline County Career Center and the programs offered, go to MarshallSchools.com/SCCC or follow us on Facebook @Saline County Career Center.